Role overview
We are seeking a motivated and analytical Fresher PPC Specialist to join our digital marketing team. The ideal candidate will have a strong interest in online advertising, data analysis, and a desire to grow in the field of Pay-Per-Click advertising.
Duties and responsibilities
- Assist in creating, monitoring, and optimizing PPC campaigns across platforms like Google Ads, Bing Ads, and social media.
- Conduct keyword research to identify relevant keywords that drive targeted traffic.
- Help craft compelling ad copy that aligns with campaign goals and resonates with the target audience.
- Support bid management to ensure the best possible return on investment (ROI) for campaigns.
- Analyze campaign performance data and generate reports to track metrics such as click-through rates (CTR), cost per click (CPC), conversion rates, and ROI.
- Conduct competitor analysis to identify trends and strategies for PPC efforts.
- Stay updated with the latest trends, tools, and best practices in PPC and digital marketing.
Required skills and experience
- Bachelor’s degree in Marketing, Business, or a related field.
- Basic understanding of PPC platforms like Google Ads and Bing Ads.
- Strong analytical skills for data interpretation and decision-making.
- Excellent communication skills, both written and verbal.
- Proficiency in MS Excel or Google Sheets for data analysis.
- Familiarity with digital marketing concepts and online advertising.
- Ability to work collaboratively in a team environment.
Education and qualifications
Bachelor’s or Master’s degree in Marketing, Business, or a related field
Work location
142-A, New IT Park, Electronic Complex, Pardesipura, Indore, Madhya Pradesh 452010, India
How to apply
- Review the role responsibilities and qualifications.
- Open the official CIS candidate portal.
- Choose the relevant opportunity and submit your details securely on the portal.
