Overview
We are seeking a motivated and analytical Fresher PPC Specialist to join our digital marketing team. The ideal candidate will have a strong interest in online advertising, data analysis, and a desire to grow in the field of Pay-Per-Click advertising.
Duties and responsibilities
Assist in creating, monitoring, and optimizing PPC campaigns across platforms like Google Ads, Bing Ads, and social media. Conduct keyword research to identify relevant keywords that drive targeted traffic. Help craft compelling ad copy that aligns with campaign goals and resonates with the target audience. Support bid management to ensure the best possible return on investment (ROI) for campaigns. Analyze campaign performance data and generate reports to track metrics such as click-through rates (CTR), cost per click (CPC), conversion rates, and ROI. Conduct competitor analysis to identify trends and strategies for PPC efforts. Stay updated with the latest trends, tools, and best practices in PPC and digital marketing.
Required skills and qualifications
Bachelor’s degree in Marketing, Business, or a related field. Basic understanding of PPC platforms like Google Ads and Bing Ads. Strong analytical skills for data interpretation and decision-making. Excellent communication skills, both written and verbal. Proficiency in MS Excel or Google Sheets for data analysis. Familiarity with digital marketing concepts and online advertising. Ability to work collaboratively in a team environment.
Educational qualifications
Bachelor’s or Master’s degree in Marketing, Business, or a related field
Work location
Indore - MP, India