Senior PPC Experts Job Overview

A Senior PPC Expert must have comprehensive knowledge of Google Ads, Bing Ads, and Facebook Ads in addition to familiarity with Google Analytics and SEMrush in order to succeed in this role. To properly comprehend data and optimize campaigns, we expect you to have good analytical skills. Additionally, as you'll be mentoring junior team members and interacting closely with clients, leadership qualities and strong communication skills are essential.

A common career path begins with an entry-level position where you can work directly with PPC campaign managers, like a Junior PPC Expert. As your expertise grows, you may advance to a mid-level PPC position handling more complex campaigns and strategy building. You may eventually advance to the position of Senior PPC Expert if you have an excellent record of success in campaign performance and leadership.

Anyone advancing up from a Jr. to Sr. PPC Expert position should be able to demonstrate that they possess a thorough understanding of campaign planning, optimization, and management. You should have a track record of using PPC strategies to achieve precise results. Key responsibilities also include managing customer connections, supervising and training junior team members, as well as taking on larger and challenging projects.

Being a Senior PPC Expert, You will manage high-stakes, high-budget campaigns for various kinds of clients, particularly those in the technology, healthcare, and e-commerce industries. You will work on both lead generation and e-commerce campaigns, developing strategies that meet the clients' needs. To ensure optimal return on investment, these campaigns will need smart bid strategies, multi-channel PPC initiatives, and continuous optimization.

For campaign management and analysis, you'll be using a variety of tools and platforms, such as Google Ads, Bing Ads, Facebook Ads Manager, and Google Analytics. We also use tools like SEMrush, Ahrefs, and SpyFu for performance tracking, competitor analysis, and keyword research. For reporting Google Sheets and Excel are used and for bid management, WordStream or Marin Software are used to optimize and automate PPC bids.

As a senior PPC expert, you can earn decent level of salaries based on your skills, experience, and the complexity of the campaigns you handle. Although the precise amount may fluctuate, Sr. PPC experts often make between INR 4.5 lakhs and INR 10 lakhs* per annum. You may also be eligible for performance bonuses and other rewards, based on how well your campaigns perform.

A candidate for the Senior PPC Expert position is expected to have at least 5-7 years of prior experience in managing PPC campaigns. In addition, the candidate is supposed to be well-versed with platforms such as Google Ads and Facebook Ads along with knowledge to efficiently optimize campaigns for CTR, CPA, and ROAS. Another major aspect is that the candidate should have expertise with managing significant budgets and multi-channel marketing.