Digital Marketing Team Lead Job Overview

A Team Lead should hold extensive skills in data analysis, strategic planning, and campaign management. For a team to be properly guided, strong mentoring and leadership skills are essential. It's also crucial to be knowledgeable about social media strategy, PPC, SEO, and content marketing. Building broad marketing campaigns can also benefit from knowledge of emerging digital trends and cross-channel marketing strategies.

The average salary scale of a Team Lead in Digital Marketing ranges between INR 6 lakhs* to INR 18 lakhs* per annum, but it totally differs from one person to another, based on the candidate's previous experience, the size and type of the company and its location. A candidate with proven campaign success and efficient leadership skills earns more in bigger cities or organizations.

Proper knowledge about various digital marketing technologies is a must. Candidates should be familiar with analytics platforms like Google Analytics and social media insights tools. Experience with the automation of softwares used in marketing- like Marketo and HubSpot- could really be useful. Good knowledge of customer relationship management systems (CRM), content management systems (CMS)- like WordPress, and email marketing tools can make you even more effective.

As a Team Lead, you will oversee the complete digital marketing team and ensure that all marketing campaigns contribute in meeting the company's desired goals. Key duties include marketing strategies building, budgeting, and analyzing metrics of performance. You shall guide the junior staff members and give advice on ideal practices. In addition, you will also have to work along with other departments. You shall be responsible for the implementation of creative marketing ideas and keeping up with the current industry trends.

Obtaining relevant certifications can enhance your qualifications. Some commonly popular certifications such as Google Analytics Certificate, Google Ads Certificate, and HubSpot Inbound Marketing Certificate are highly valued. Additionally, acquiring advanced certifications in data analytics, digital marketing, and social media marketing can also help you progress and showcase your knowledge and expertise to continuous learning, which will have an additional value for leadership positions.

Usually, candidates for the Team Lead position should have between five to eight years of experience in the digital marketing industry. One should have a solid background in various digital marketing channels including SEO, PPC content marketing and social media marketing. Experience in project management and leadership can also be beneficial to demonstrate your ability to lead and train the team members.