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Job Overview of Lead Generation Representative

lead generation representative is in charge of locating and screening potential new clients for the sales force.Lead generation representatives find and investigate possible customers, make contact, and gather pertinent data to pique interest. Their ability to provide a consistent flow of qualified leads is essential for bolstering sales campaigns and propelling business expansion.

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Position

Lead Generation Representative

Department

Sales Jobs - Busines Development Executive

Skills Required

Lead Generation, CRM, Outreach

Experience Required

2 years - 6 years

Educational Qualification(s) Required

Bachelor's Degree in Business, Marketing, or related field (preferred)


Overview of Job

As a Lead Generation Representative, you will be pivotal in identifying and qualifying potential customers to support our business growth. You will conduct thorough research, reach out to prospects, and gather essential contact information to generate valuable leads for our sales team. Your role will be crucial in building a strong pipeline of opportunities and contributing to the overall success of the sales strategy.

Duties & Responsibilities

  • Conduct research to identify potential leads and gather relevant contact information through various channels such as online databases, social media, and industry networks.
  • Initiate and manage outreach efforts to engage with prospects via email, phone calls, and social media, presenting our products/services and generating interest.
  • Qualify leads based on established criteria to ensure they meet the sales team's requirements for potential conversion.
  • Maintain accurate and up-to-date records of lead interactions and progress in the CRM system, ensuring data integrity.
  • Collaborate closely with the sales team to transfer qualified leads, providing detailed insights and context to facilitate the sales process.
  • Track and analyze lead generation metrics, such as conversion rates and lead quality, to assess performance and refine strategies.
  • Stay informed about industry trends, competitor activities, and market conditions to identify new opportunities and enhance outreach efforts.
  • Continuously improve lead generation techniques and strategies through ongoing learning and development.

Required Skills & Qualifications

  • 2 - 6 years of experience in lead generation, sales development, or a similar role.
  • Proficiency in using CRM software (e.g., Salesforce, HubSpot) and lead generation tools.
  • Strong research skills and experience with identifying and targeting potential leads.
  • Excellent communication skills, with the ability to effectively engage and persuade prospects.
  • Proven track record of meeting or exceeding lead generation targets.
  • Ability to work independently and manage multiple priorities effectively.
  • Familiarity with lead qualification criteria and best practices.
  • Bachelor's degree in Business, Marketing, or a related field is preferred but not required.

Work Location

Singapore

Working Model

Work from Office.

You should be open to working on-site at our locations or client sites. Remote work may be available - apply now and check with the recruiter.

Apply from Locations

Singapore, Singapore



FAQ For Lead Generation Representative

What skills & qualifications do I need to apply for this position of Lead Generation representative?

To apply for a Lead Generation representative working in the Singapore market, It is highly recommended that you have at least a bachelor's degree in business, marketing or a related field. Also, 2+ years of prior work experience with lead generation, or in the field of business development is required along with the educational qualification. Apart from these qualifications, you also need soft skills that ensure good communication and a detail oriented focus.

What kind of training will I receive once hired as a Lead Generation representative?

As a Lead Generation representative, you'll receive training that covers knowledge of our services, lead identification techniques, and how to use CRM tools effectively. You'll also learn communication and sales skills to qualify leads and handle customer inquiries. Ongoing support and coaching will help you refine your approach and improve performance throughout your role.

What are the primary roles & responsibilities required for this role?

As a Lead Generation representative, your responsibilities consist of conducting research on leads, reaching out to potential customers by phone or email to verify leads. You'll also schedule appointments for sales representatives. Moreover, you will be working with marketers to enhance leads sourcing approaches and analyzing the outcomes expected.

How will my performance be measured in this role?

As a Lead Generation representative working in the Singapore market, your performance will be measured by a range of performance indicators that are crucial such as the amount of leads you generated and the conversion rate and overall impact on the sales pipeline. Monthly meetings of your key performances will present you with analysis of your accomplishments and recommendations to enhance your performance.

Are there opportunities for career advancement as a Lead Generation representative?

Our company believes in the value of internal promotions and creating clear routes for career advancements. Lead generation professionals who are effective can be promoted into higher levels in sales or business development management. It also seems they can get promoted to cross-functional opportunities in marketing and also in strategy development.

What kind of tools and technologies will I be using in this role?

As a Lead Generation representative, you'll have access to various CRM software and tools for email marketing and analytics platforms that assist in the development of lead generation strategies that are efficient. We also generate leads via the social media and other advertising platforms that exist on the internet.

How much salary can I expect as a Lead Generation representative working in the Singapore market?

As a Lead Generation representative working for the Singapore market within our company, you can expect a salary range between SGD 48,000* and SGD 65,000* per annum. Apart from the base salary, you can earn bonuses based on your performance*, along with a health insurance package*, and paid leaves*.

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