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Lead Generation Representative Job Overview

Lead Generation Representative identifies and qualifies potential customers for a business. They research and reach out to prospects, gather contact information, and generate leads for the sales team. This role focuses on building a pipeline of opportunities and supporting business growth through effective outreach.

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Position

Lead Generation Representative

Department

Sales Jobs - Busines Development Executive

Skills Required

Lead Generation, CRM, Outreach

Experience Required

2 years - 6 years

Educational Qualification(s) Required

Bachelor's Degree in Business, Marketing, or related field (preferred)


Overview of Job

As a Lead Generation Representative, you will be pivotal in identifying and qualifying potential customers to support our business growth. You will conduct thorough research, reach out to prospects, and gather essential contact information to generate valuable leads for our sales team. Your role will be crucial in building a strong pipeline of opportunities and contributing to the overall success of the sales strategy.

Duties & Responsibilities

  • Conduct research to identify potential leads and gather relevant contact information through various channels such as online databases, social media, and industry networks.
  • Initiate and manage outreach efforts to engage with prospects via email, phone calls, and social media, presenting our products/services and generating interest.
  • Qualify leads based on established criteria to ensure they meet the sales team's requirements for potential conversion.
  • Maintain accurate and up-to-date records of lead interactions and progress in the CRM system, ensuring data integrity.
  • Collaborate closely with the sales team to transfer qualified leads, providing detailed insights and context to facilitate the sales process.
  • Track and analyze lead generation metrics, such as conversion rates and lead quality, to assess performance and refine strategies.
  • Stay informed about industry trends, competitor activities, and market conditions to identify new opportunities and enhance outreach efforts.
  • Continuously improve lead generation techniques and strategies through ongoing learning and development.

Required Skills & Qualifications

  • 2 - 6 years of experience in lead generation, sales development, or a similar role.
  • Proficiency in using CRM software (e.g., Salesforce, HubSpot) and lead generation tools.
  • Strong research skills and experience with identifying and targeting potential leads.
  • Excellent communication skills, with the ability to effectively engage and persuade prospects.
  • Proven track record of meeting or exceeding lead generation targets.
  • Ability to work independently and manage multiple priorities effectively.
  • Familiarity with lead qualification criteria and best practices.
  • Bachelor's degree in Business, Marketing, or a related field is preferred but not required.

Work Location

Dallas - Texas

Working Model

Work from Office.

You should be open to working on-site at our locations or client sites. Remote work may be available - apply now and check with the recruiter.

Apply from Locations

New York NY / Los Angeles CA / Chicago IL / Houston TX / Phoenix AZ / Philadelphia PA / San Antonio TX / San Diego CA / Dallas TX / Jacksonville FL / Austin TX / Fort Worth TX / San Jose CA / Columbus OH / Charlotte NC



FAQ For Lead Generation Representative

What qualifications or experience do I need to apply for the Lead Generation representative role?

To apply for the Lead Generation representative role, you should have a bachelor's or a master's degree in marketing, communications, or other related fields. Apart from the degree, you should have 2+ years of prior working experience in sales or marketing, preferably in lead generation or business development. You should also have soft skills like good communication skills, patience and understanding of the US market.

Do I need prior experience to apply for this Lead Generation representative position in the US?

Yes, to apply for the role of Lead Generation representative, you must have 2 - 6 years of working experience in sales or marketing, preferably in lead generation or business development domain. Knowledge of the US market will prove beneficial to the job and is preferred in this position.

What will be the primary roles and responsibilities of a Lead Generation representative in the US team?

Your main role is to determine who could become a lead from the US market for the sales department in the near future and generate business opportunities for the company. The responsibilities entails studying some companies, initiating cold calls and employing several techniques that would create interest. You will be concentrating on the US market where you will identify numerous potential clients for our sales team to sell to.

What tools or software will I be using as a Lead Generation representative?

The major tools that you will be using are the customer relationship management software, email marketing software, and lead generation software specific for the US market. We encourage the candidates to be aware of some CRM tools such as Salesforce, HubSpot, or LinkedIn Sales Navigator.

What is the expected salary range for a Lead Generation representative in the US market?

A Lead Generation representative earns an average of between US$ 40,000* and US$ 60,000* annually based on his experience and track record of successful client conversions within the US. Also, there are extra allowances based on performance* as well as bonuses* that are to be earned for achieving certain leads*.

Will I be working with US-based clients only, or do you have an international focus?

As a Lead Generation representative, the primary targets are the clients based in the USA. We are a multinational corporation and while it is true that most of the work may not require cross-border work, there might be occasions when business requires you to involve yourself in cross border work based on needs and your specialization in certain geographies.

What career growth opportunities do you offer for Lead Generation representatives?

As a Lead Generation representative, you will have many career growth opportunities. The roles can range from Sales Executive, Business Development Manager or even leadership position with the company's US sales division. We provide learning opportunities for continual competency enhancement through sponsorship and coaching.

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